
Simon Embley
Chief Executive Officer
Simon held several senior roles in Aviva in the late 1990’s including Strategy Director, International and Strategic Partnership Director Wealth Management. In 2001 Simon led the turnaround of the UK Property and Estate agency Division of Aviva, consisting of brands Your Move and e.surv.
In 2004, Barclays Private Equity backed a £42m Management Buyout led by Simon and his colleagues. The business was rebranded to LSL Property Services and was floated on the LSE in 2006 with a market cap of £208m.
Simon continued to lead LSL as CEO until 2014 and thereafter became Non-Executive Chairman. During his time as CEO, LSL acquired the mortgage networks’ Home of Choice’ and ‘Pink Home Loans’ which allowed LSL to further diversify from the residential estate agency market to eventually create the UK’s largest mortgage network.
Simon has continued to invest and Chair start-up businesses in Wellness with ‘RoadtoHealth Group’ and’ Eveclo’, and in insurance with ‘Zero Deposit’.
Simon is the architect of Pivotal Growth. He recognised that the UK broker mortgage market is highly fragmented and there are few investment, retirement or acquisition solutions for owner managed and other firms.
Now Simon is leading Pivotal Growth, he has stepped down as Chairman of the Board of LSL Property Services plc, he remains as a Non-Executive Director.